TON Foundation’s Martin Masser on Growth, U.S. Expansion and Building Everyday Crypto

Martin Masser, a veteran in both traditional banking and cryptocurrency, has been instrumental in scaling TON's ecosystem. His journey from Credit Suisse to leading business development at STON.fi—a decentralized exchange on TON—saw total value locked surge from $8 million to $350 million. Now at the TON Foundation, Masser focuses on global expansion and developer support, emphasizing sustainable business building over superficial grants.

"I like to call myself the TON concierge," Masser says, highlighting his role as a connector within the ecosystem. The Foundation’s structured support scheme requires developers to demonstrate tangible progress, reflecting a commitment to long-term growth rather than quick wins. TON’s strategy hinges on fostering real-world use cases, with Masser bridging gaps between stakeholders to accelerate adoption.